By Christine Hertzog.
Do most Americans spend eight or more hours of their days thinking about electricity? No. They spend their days worrying about more important things, like how to convince their children to sensibly use various social media channels; saving enough for retirement; and securing help for aging relatives. In other words, they are dealing with life.
In the Smart Grid world, there are conferences, webinars, and articles focused on educating consumers about the Smart Grid. This education is deemed necessary to arm consumers with knowledge to enable their full participation in Smart Grid benefits. And certainly Americans in their multiple roles as consumers, voters, and taxpayers need to understand the importance and urgency of investment in grid modernization. But why are we allocating most of our discussion focus and investment of time and money into consumer outreach and education? Shouldn’t we talk more about educating utilities and preparing their employees for changes that the industry will experience?
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